Promotional web videos are an exciting internet marketing tool for businesses large and small. Like a traditional TV commercial, a promotional web video will advertise your business’s advantages to potential customers. Unlike traditional TV commercials, promotional web videos can be broadcast directly to your target audience for free through email, search engine marketing and video sharing sites such as YouTube. Producing a promotional web video doesn't have to be complex or expensive. With a little bit of planning, you can produce a promotional web video that becomes a priceless marketing tool for your business. (http://desktopvideo.about.com/od/videoprojects/ht/webpromo.htm)
However in this case, we are promoting our school's program; the CSULA graphic design/visual communication option.
Before preparing for a project like this, one must identify the goals for a promotional video. Before one can begin to produce a promotional video, one needs to think about what the ?video has to accomplish. Such as the - what is the targeted audience? what is the mood? what is the tone? and especially, what is the message? After doing plenty of research, we found the best way to approach a video such as this is to perceive it through the eyes of a college design student. Since this is a promotional video for CSULA's design program, the target audience is obviously potential CSULA transfer design students and high school students. The mood of this video should be exciting and inspiring yet with a comedic tone which can help relief an serious tension towards the program. The most importantly the message: "CSULA's design program will bring individuality within your work along with friendship/community." The idea is to motivate viewer/s with a video that gives positive insight in the life of a CSULA design student. Therefore this video must be developed accordingly through the eyes of a graphic designer. Here are some promotional videos that CSULA has already developed.
These videos has given us some direction to how our video can be developed. However, since these videos are promoting CSULA as a whole, our video would need to be more specific (only focusing on the Graphic Design/Vis Comm program of CSULA.). We would need to take a more creative approach.
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